L’Oréal Luxe’s brand Biotherm Homme and Seven Global, David Beckham and Simon Fuller’s joint venture with Global Brands, announced an unprecedented long-term partnership to develop a men’s grooming line. The collection, of both skincare and daily grooming products, will launch in 2017.
As part of the collaboration, England’s football icon becomes Biotherm Homme’s first global ambassador.
David Beckham’s first Biotherm Homme campaign, for the brand’s N°1 moisturizer Aquapower will break online in June.
David Beckham said:
“I’m excited to be working with Biotherm Homme. I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.”
“The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and reinforce our brand’s leadership. It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador” ,said David Fridlevski, Biotherm General Manager.
Promo material: Biotherm