Dior Institut where French luxury meets the avant-garde

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Today, the Dior Institut is writing a new chapter of its story.

Christian Dior always maintained excellent relations with Le Plaza Athénée, 25 Avenue Montaigne, barely two hundred meters from the designer’s fashion house. These two legendary addresses, emblems of French luxury, face each other from either side of what was in 1947, and what remains today, the most elegant avenue in Paris.

Ten years ago, the house of Dior chose this exceptional place as the haven where its avant-garde treatments are administered in a soft, refined atmosphere.




The Dior Institut au Plaza Athénée turns a page in sophistication: from the reception to the Dior Institut suites and the relaxation room, all the spaces are decorated in elegant shades of champagne.

With whitewashed gilding on the wood paneling, a mirror ceiling paved with sparkling crystal, and low-relief sculptures of the famous rose, which is the symbol of Dior and its Dior Prestige treatment. All the suites reveal their delicate refinement down to the slightest detail and the design also appears on a floor sculpture.

This serene setting and the treatments offered here are an invitation to tranquility, the exaltation of beauty, and total release.


Now is just the issue of time when we will go visit this fabulous place and try their innovative techniques.

See & read more in the Gallery  above.


Photo: Dior

Karin Bizjak Vercellotti

The Cute Queen (Editor in Chief)

Little Cutie full of energy and good will. New challenges, new knowledge, inspirations, creations, fell of beauty and greatness, is what guides me in life. I love to be with people that inspire me and flow with my energy. With them I am building my dreamlife, my Cute Life. Be Cute

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