For begin we just wanted to tease you with this beautifully designed video that is connected to the whole story behind the lounch of the new fragrance by Azzedine Alaïa, ALAÏA.
Over the last few decades, at the crossroads of the 20th and 21st centuries,
Azzedine Alaïa, inevitably, peacefully, established himself in the fashion world as the epitome of a creator par excellence.
Soon we will discover more about this fashion genius and his amazing creative world. We can just say that we are really flattered by this lounch. The fragrance is simply georgeous, light and full of presence, the one that you don´t forget.
Video & photo: promo material