ALAÏA a perfume for the timeless woman

We are so in love with this new fragrace that we wanted to cherish with you all the thoughts of her creator, AZZEDINE ALAÏA.


“Creating a perfume is to confide in a woman, to steal her thoughts of tomorrow
and run away with her before she ever looks back… Creating a perfume is also knowing that, at that precise instant, the words I use to recount my secret already no longer belong to me… ”


Alaia par Patrick Demarchelier1

My perfume is not reasonable – it makes time lie.

“I dreamed of it like an archeologist dreams of sculptures from antiquity lying at
the bottom of the sea for millennia, sculptures of perfect bodies, matched only
by the women of today – an ideal and timeless beauty.”


AA EDP 2015 - PR Visual - Alcohol range_RVB Web_2000px_300dpi
“My perfume comes from far away, it is a perfume from the source…
It does not reflect any particular era, but emotions from every era. It does not
come from any country, because it has traveled through them all. It does not
resonate with any one season, because it lives in all seasons.”

My perfume springs from the union of all my present moments, from a time
that I could not myself identify, expressed only in the feelings that its creation
revealed to me.

“My perfume accompanies time, it has the insolence of an eternal present. At
the same time a fragrance for day and for night, my perfume is the complex
architecture of my most paradoxical sensations, those that have brought me
the most beautiful rencontres of my life.”

Karin Bizjak Vercellotti

The Cute Queen (Editor in Chief)

Little Cutie full of energy and good will. New challenges, new knowledge, inspirations, creations, fell of beauty and greatness, is what guides me in life. I love to be with people that inspire me and flow with my energy. With them I am building my dreamlife, my Cute Life. Be Cute

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