{"id":6556,"date":"2016-05-10T15:58:36","date_gmt":"2016-05-10T15:58:36","guid":{"rendered":"http:\/\/cute.si\/cutelife\/?p=6556"},"modified":"2016-05-10T16:00:12","modified_gmt":"2016-05-10T16:00:12","slug":"biotherm-homme-and-david-beckham-sign-long-term-partnership","status":"publish","type":"post","link":"https:\/\/cute.si\/cutelife\/biotherm-homme-and-david-beckham-sign-long-term-partnership\/","title":{"rendered":"BIOTHERM HOMME and DAVID BECKHAM sign long-term partnership"},"content":{"rendered":"

L\u2019Or\u00e9al Luxe\u2019s brand Biotherm Homme and Seven Global, David Beckham and Simon Fuller\u2019s joint venture with Global Brands, announced \u00a0an unprecedented long-term partnership to develop a men\u2019s grooming line. The collection, of both skincare and daily grooming products, will launch in 2017.<\/p>\n

As part of the collaboration, England\u2019s football icon becomes Biotherm Homme\u2019s first global ambassador.<\/p><\/blockquote>\n

David Beckham\u2019s first Biotherm Homme campaign, for the brand\u2019s N\u00b01 moisturizer Aquapower will break online in June.<\/p>\n

 <\/p>\n

David Beckham said:<\/p>\n

\u201cI\u2019m excited to be working with Biotherm Homme. I\u2019ve been thinking about developing a skincare range for a long time and it wasn\u2019t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.\u201d<\/em><\/p>\n

 <\/p>\n

\"david-beckham\"<\/a>
David Beckham, new Biotherm Homme ambassador. Credits Biotherm Homme<\/figcaption><\/figure>\n

 <\/p>\n

\u201cThe partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men\u2019s skincare category and reinforce our brand\u2019s leadership. It\u2019s the first time a male celebrity of this stature has developed a skincare collection. We\u2019re proud to be David Beckham\u2019s partner of choice to develop his vision of skincare, and we\u2019re delighted to welcome him as a new brand ambassador\u201d ,said David Fridlevski, Biotherm General Manager.<\/p>\n

 <\/p>\n

Promo material: Biotherm<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Or\u00e9al Luxe\u2019s brand Biotherm Homme and Seven Global, David Beckham and Simon Fuller\u2019s joint venture with Global Brands, announced \u00a0an unprecedented long-term partnership to develop a men\u2019s grooming line. The collection, of both skincare and daily grooming products, will launch in 2017. As part of the collaboration, England\u2019s football icon becomes Biotherm Homme\u2019s first global…<\/p>\n","protected":false},"author":3,"featured_media":6558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":[],"categories":[2,647,3,886],"tags":[1788,1786,409,655,1787],"thb-sponsors":[],"_links":{"self":[{"href":"https:\/\/cute.si\/cutelife\/wp-json\/wp\/v2\/posts\/6556"}],"collection":[{"href":"https:\/\/cute.si\/cutelife\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cute.si\/cutelife\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cute.si\/cutelife\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cute.si\/cutelife\/wp-json\/wp\/v2\/comments?post=6556"}],"version-history":[{"count":4,"href":"https:\/\/cute.si\/cutelife\/wp-json\/wp\/v2\/posts\/6556\/revisions"}],"predecessor-version":[{"id":6563,"href":"https:\/\/cute.si\/cutelife\/wp-json\/wp\/v2\/posts\/6556\/revisions\/6563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cute.si\/cutelife\/wp-json\/wp\/v2\/media\/6558"}],"wp:attachment":[{"href":"https:\/\/cute.si\/cutelife\/wp-json\/wp\/v2\/media?parent=6556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cute.si\/cutelife\/wp-json\/wp\/v2\/categories?post=6556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cute.si\/cutelife\/wp-json\/wp\/v2\/tags?post=6556"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/cute.si\/cutelife\/wp-json\/wp\/v2\/thb-sponsors?post=6556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}