The MAX&Co. Autumn/Winter 2016 Collection is a Study in Contrasts

An elegantly eclectic mood comes to the fore for the A/W 2016 collection.

This season the MAX&Co. woman dresses instinctively, without rules, clashing prints and textures at will; opposites are juxtaposed to elegant effect.

Luxe fabrics, thoughtful details and tailored cuts ensure that the retro-tinged romanticism retains refined, city-ready character. MAX&Co.’s International Style Ambassador, the eternally chic Olivia Palermo, encapsulates the polished yet bohemian mood of the collection and fronts the seasonal campaign.

This season’s key stories are: ’60s Glamour, ’70s Icons, Eclectic Retro, Contemporary Folk and Neo-Preppy.


The youthful energy of swinging ’60s style is reimagined with a chic new demeanour for a contemporary wardrobe.

Flirty silhouettes and abbreviated proportions – think A-line mini skirts and dresses, high waisted trapeze coats and cropped or full length kick and wide flares – are rendered newly luxe in rich fabrics like structured jacquard and bonded neoprene that are combined with fluid silk and airy cashmere for an unexpected contrast.

Max&Co_september2016 (2)Considered layering gives pieces added mileage, a bell-sleeved silk blouse looks as stylish under a sleeveless corduroy dress as it does over tailored trousers, for instance. Oversized and exaggerated, classic prints are given a fresh spin while the muted palette of black, blue and grey is reinvigorated with flashes of bright pink and vibrant tangerine.

’70s ICONS

This season’s MAX&CO. woman embraces the free-spirited charms of hippie style.

Denim in many different demeanours is at the heart of this chapter: skinny and bootcut, cropped and palazzo pants, always effortlessly cool. Worn with sweetly romantic ruffled shirts and blouses, the up-for-anything charm of jeans is imbued with delicate, feminine appeal.

Max&Co_september2016 (3)The standout outerwear offering includes striped two-tone coats, colourful leather jackets and, the ultimate boho hero piece, a poncho – one of Olivia Palermo’s favourite pieces in the collection. “It’s easy and effortless and can dress any sort of sportswear feel up”, she says. A graphic, muted palette of blue, grey and ivory grounds punchy pops of tangerine and sky-blue.


Chevron stripes worn with florals, structured and fluid fabrics teamed together, socks with sandals, skinny scarves trailing over flippy dresses, the MAX&Co. woman unveils her most bohemian self here.

An exuberant study in contrasts, the contemporary collection maintains sophistication thanks to the silhouettes.

Note for instance how fluid dresses are cinched at the waist, and bonded fabrics bring structure to coats, boxy jackets, shifts and tailored trousers. Tones of rust and terracotta bring warmth to the largely monochrome palette.

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This chapter exemplifies A/W 2016’s elegantly eclectic spirit. Designed to be mixed, matched and clashed at will by the MAX&Co. woman, the vibrant prints and confident colours have been cleverly chosen to compliment and enhance via their contrasts, so she can make a sensational statement that’s bold but still chic.

An elongated, relaxed silhouette hints at a languid, easy mood; cue kick flares, dresses redolent of kaftans and satisfyingly swishy full skirts.

An earthy palette of rust and sapphire is enlivened by orange and gold accents, while checks bring a graphic toughness to florals.

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The prim politeness of preppy style is loosened up and injected with a jolt of youthful energy courtesy of romantic flourishes and graphic prints.

A patterned jumpsuit, boho blouses and belted coats can be played up or down as the wearer pleases, easily transporting the MAX&Co. woman from office to evening. Again, the mix and match attitude which defines the A/W 2016 collection is at the fore, exemplified by the blending of stripes and florals in this chapter’s definitive print.

Max&Co_september2016 (1)Bobbled berets, knee-high boots worn with pleated skirts and shirts tucked neatly under embellished sweaters have a neat but relaxed feel and a whiff of Love Story to them. A decadent palette of wine, chocolate brown and amber adds intensity and richness to these pieces.


Materials & Photos: Max & Co.

Karin Bizjak Vercellotti

The Cute Queen (Editor in Chief)

Little Cutie full of energy and good will. New challenges, new knowledge, inspirations, creations, fell of beauty and greatness, is what guides me in life. I love to be with people that inspire me and flow with my energy. With them I am building my dreamlife, my Cute Life. Be Cute

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