Today in Milano as Fashion Week is already going on, MANGO gets Kate Moss and Cara Delevingne together to talk about their latest work, on the first day of Milan fashion week: the autumn/winter campaign #somethingincommon.
Kate and Cara posed at Mangos flagship Corso Vittorio Emanuelle for everyone while causing madness amongst the passers-by. These emblems of two generations, icons of fashion and creators of style par excellence hold hands in a project started up in mid-May.
Since then, different brand actions have been taken to promote this exceptional collaboration. International cities such as Berlin, Paris, London, Ibiza, Madrid and Barcelona displayed the leitmotiv of the campaign in their streets in the weeks leading up to the launch. The shop windows of the different points of sale joined in the expectation, as did the social networks.
Cara Delevingne, Leandra Medine (Man Repeller), Hanneli Mustaparta, Veronika Heilbrunner and Justin O’Shea joined the “somethingincommon” phenomenon with original messages and following the appearance of the images of the campaign with the new application #somethingincommon launched by the company.
This is a tool which allows photos to be labelled through the different social networks (Instagram, Twitter, Facebook…) which shares whatever is in common with the brand, with a person in particular or even with an object. The many messages sent up to now have been selected by MANGO to appear exclusively in the online gallery of the page of the same name (www.somethingincommon.mango).