Mango continues to launch a new print campaign every month in order to reveal the latest trends. New York is the location for the first of AW16 four print campaigns, which features Roos Aels and Lexi Boling.
The brand is also continuing to innovate via social networks and has already reveals a part of the campaign on Snapchat (mango) and Instagram (@mango). MANGO currently has close to 16,500,000 followers across all of its social network platforms, a figure which is rising season after season and will also launch it’s official Spotify channel in late August, which will be updated each season with the songs featured in the Mango campaigns and stores, in order to create its own playlists.
Photos: Mango
