Rihanna’s FENTY x PUMA collection is edgy and unique

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Rihanna is PUMA’s global brand ambassador and creative director.

She brings her styling sensibilities and innovations to PUMA’s collections – embodying everything that PUMA stands for with her unstoppable spirit, creative energy and prowess both on and off the stage make her the perfect representation of the PUMA brand.

She presented her Fall/Winter 2016 collection this Friday at the New York Fashion Week.

NEW YORK, NY - FEBRUARY 12: Rihanna walks the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by JP Yim/Getty Images for FENTY PUMA)
NEW YORK, NY – FEBRUARY 12: Rihanna walks the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by JP Yim/Getty Images for FENTY PUMA)

 

After a successful collaboration with Puma for the Creeper sneaker, she teamed up with the company again and Rihanna now presented her first full collection for men and women.

NEW YORK, NY - FEBRUARY 12: A model walks the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for FENTY PUMA)
NEW YORK, NY – FEBRUARY 12: A model walks the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for FENTY PUMA)

 

She drew inspiration from Japanese street culture, mixing it with gothic overtones and exaggerated volumes – blurring the lines between male and female with the monochromatic pieces.

NEW YORK, NY - FEBRUARY 12: Models walk the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for FENTY PUMA)
NEW YORK, NY – FEBRUARY 12: Models walk the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for FENTY PUMA)

 

Check out all the pieces in our gallery!

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Photo: Dimitrios Kambouris/Getty Images for FENTY PUMA, Kevin Mazur/Getty Images for FENTY PUMA, JP Yim/Getty Images for FENTY PUMA, puma.com, Instagram: pumabyrihanna

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