Violeta by MANGO has launched the second edition of the #WeAreVioleta digital campaign, starring Rossy de Palma, Barbie Ferreira and Tania Llasera.
#Wearevioleta encourages us to reflect upon the need to break away from established beauty canons, while celebrating a diversity of styles, beauty and sizes.
The campaign states that the most important part of feeling good about one’s self is having self-esteem.
In addition to the main campaign, a series of videos have been produced, which will be published throughout the season, starring Barbie Ferreira and Tania Llasera, which reveal different ways of wearing and interpreting the trends of Violeta by MANGO, each one adapted to their own personal style.
Given the success of the first edition of the #WeAreVioleta campaign, the second edition will also be linked to a competition. Customers can enter if they cannot find their size in fashion stores, by using the hashtag #WeAreVioleta on Instagram, Facebook or Twitter. Each week, entrants will have the chance to win a total Violeta by MANGO outfit.
See the vido below & enjoy!
Material & photos: MANGO